Mailchimp
The most recognizable name in email marketing.
4.1 / 5
Overall winner
Head to head
Mailchimp vs Klaviyo
A practical side-by-side look at Mailchimp and Klaviyo, with a clear recommendation for different kinds of work.
Klaviyo
Email and SMS marketing built for eCommerce brands.
4.5 / 5
Overall winner
Mailchimp wins overall.
Mailchimp is the better default for most people, while Klaviyo remains the stronger pick for a specific workflow.
Different jobs, different winners
Best for beginners
Mailchimp
Mailchimp is easier to start using right away.
Best for specialists
Klaviyo
Klaviyo is a better fit when its focused strengths match your work.
Why Mailchimp wins
We compared the tools on daily usefulness, pricing, ease of use, and the strengths that matter most in this category.
How they compare on every factor we score
| Factor | Mailchimp | Klaviyo | Winner |
|---|---|---|---|
| Best score | 4.1 / 5 | 4.5 / 5 | Mailchimp |
| Ease of use | 4.3 / 5 | 4.0 / 5 | Mailchimp |
| Value for money | 3.7 / 5 | 3.9 / 5 | Tie |
| Starting price | From $0/mo | From $0/mo | |
| Platforms | Web, iOS, Android | Web |
Pick by situation, not by score alone
Pick Mailchimp if...
- • You want the safest all-round choice.
- • You value a simple starting point.
Pick Klaviyo if...
- • You need its more focused strengths.
- • You already work in its ecosystem.
Mailchimp vs Klaviyo: common questions
Which is better, Mailchimp or Klaviyo?
Mailchimp is our overall recommendation, but Klaviyo can be the better fit for the right use case.
Which one is cheaper?
Check the pricing row above because plans and free tiers change regularly.
Can I switch later?
Yes. Start with the tool that best matches your current work and revisit the decision as your needs change.
Which one wins in your specific situation
01
You are starting from scratch: Mailchimp
Start with Mailchimp for the smoother default experience.
02
Your workflow has specific needs: Klaviyo
Choose Klaviyo if its focused workflow fits your work better.
Final recommendation
Mailchimp for most people.
For most people, choose Mailchimp. Choose Klaviyo when its focused strengths matter more than the general default.
Reviewed by BettrList Editorial · Last checked 2026-07-31