BETTRLIST RANKINGS
101 software tools, ranked honestly.
Every tool on this list was bought, tested, and scored by hand — no vendor surveys, no paid placements. See our methodology→
Showing 7 of 7 tools
Klaviyo
Email Marketing, eCommerce
The default choice for Shopify stores wanting deep revenue attribution.
Kit (ConvertKit)
Email Marketing
Purpose-built for creators selling digital products and newsletters.
HubSpot Marketing Hub
Marketing, Email Marketing
The most complete marketing suite for scaling teams, at a premium price.
ActiveCampaign
Email Marketing, Marketing
The automation power-user's pick, with a steeper learning curve.
Brevo (Sendinblue)
Email Marketing
Strong value with unlimited contacts on every plan, GDPR-first.
Mailchimp
Email Marketing, Marketing
A dependable, familiar choice, though pricing scales quickly with list size.
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