Mailchimp

Recommended

The most recognizable name in email marketing.

4.1 / 5

How we rated it

4.1out of 5

Features4.2

Ease of use4.3

Value for money3.7

Support3.7

Compliance4.0

Review

“A dependable, familiar choice, though pricing scales quickly with list size.”

Mailchimp remains a go-to for small businesses thanks to its drag-and-drop editor and broad template library.

Pricing tiers are based on contact count, which can get expensive fast as a list grows relative to newer, flatter-priced competitors.

Free

Up to 500 contacts

Standard

$20/mo

Automations and A/B testing

Kit (ConvertKit)

Email marketing built for creators and online course sellers.

Brevo (Sendinblue)

Email, SMS, and CRM in one affordable European platform.

Independent

No paid placements, ever.

Hands-on tested

Real use, not vendor demos.

Reviewed

February 2026

Verdict refreshed

We revisit as tools evolve.