Kit (ConvertKit)

Recommended

Email marketing built for creators and online course sellers.

4.4 / 5

How we rated it

4.4out of 5

Features4.2

Ease of use4.5

Value for money4.3

Support4.1

Compliance3.9

Review

“Purpose-built for creators selling digital products and newsletters.”

Kit (formerly ConvertKit) is designed around creator workflows — tagging subscribers by interest and selling digital products directly.

The visual automation builder is simpler than Mailchimp's but maps more intuitively to how solo creators actually operate.

Free

Up to 10,000 subscribers, unlimited emails

Creator

$25/mo

Automations, integrations

Mailchimp

The most recognizable name in email marketing.

Independent

No paid placements, ever.

Hands-on tested

Real use, not vendor demos.

Reviewed

April 2026

Verdict refreshed

We revisit as tools evolve.