Klaviyo

Recommended

Email and SMS marketing built around your store's actual revenue data.

“Hard to beat for Shopify-driven revenue tracking, but a 2025 billing change has made costs climb faster than many users expected. A custom-priced Enterprise plan is also available for larger organizations.”

Try Klaviyo→

4.2/ 5

BettrList score

Pricing: From $0/mo
Free plan: No

Klaviyo

Recommended

Email and SMS marketing built around your store's actual revenue data.

4.2/ 5

BettrList score

Pricing: From $0/mo
Free plan: No

Try Klaviyo→

Starting price

$20/mo (500 contacts)

Free plan

Yes, up to 250 contacts

Free trial

None, free plan instead

Best for

Ecommerce & Shopify brands

How we rated it

BettrList score

4.2/ 5

Based on practical use and value.

What we measured

Features4.6

Ease of use4.3

Value for money3.7

Support4.1

Compliance4.4

BettrList score

4.2/ 5

Based on practical use and value.

What we measured

Features4.6

Ease of use4.3

Value for money3.7

Support4.1

Compliance4.4

The verdict

Pricing breakdown

Verify current pricing

Free

A genuinely usable free plan for stores just getting started.

Up to 250 active profiles
500 email sends and 150 SMS/MMS credits per month
Email support for your first 60 days
Full access to segmentation, automation, and forms

Recommended

$20/mo

For stores that mainly market over email, priced by how many active profiles you have.

Starts at 251-500 active profiles, scales up from there
5,000 email sends per month at the entry tier
150 SMS/MMS credits included
Email and chat support

Email + SMS

$35/mo

Adds real SMS and MMS marketing capacity on top of everything in the Email plan.

Starts at 251-500 active profiles, scales up from there
1,250 SMS/MMS credits at the entry tier
Mobile push notifications included
Email and chat support

Swipe for more plans

All features

Deep Shopify integration shows exactly how much revenue each email or text message actually generates

A built-in CRM keeps customer profiles, purchase history, and marketing activity in one place

Segmentation lets you target customers by what they've bought or browsed, not just basic tags

Prebuilt automation flows handle abandoned cart, welcome series, and win-back campaigns out of the box

SMS and MMS marketing run from the same dashboard as email, with no separate tool needed

Predictive analytics estimate things like customer lifetime value and how likely someone is to stop buying

AI tools (Composer) can draft entire email and SMS campaigns or automation flows from a simple prompt

Klaviyo Reviews, a paid add-on, collects and displays customer reviews automatically after purchase

A Customer Hub lets shoppers manage their own preferences, order history, and loyalty points

Reporting shows real revenue attribution per campaign and flow, not just opens and clicks

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Independent

No paid placements, ever.

Hands-on tested

Real use, not vendor demos.

Reviewed

Not yet verified

Verdict refreshed

We revisit as tools evolve.