Klaviyo
Email and SMS marketing built around your store's actual revenue data.
Our verdict
Hard to beat for Shopify-driven revenue tracking, but a 2025 billing change has made costs climb faster than many users expected. A custom-priced Enterprise plan is also available for larger organizations.
How we rated it
Overall 4.2 / 5
Features4.6
Ease of use4.3
Value for money3.7
Support4.1
Compliance4.4
Pricing
Verify current pricingWhy verify pricing?
Free
Free
A genuinely usable free plan for stores just getting started.
- Up to 250 active profiles
- 500 email sends and 150 SMS/MMS credits per month
- Email support for your first 60 days
- Full access to segmentation, automation, and forms
$20/mo
For stores that mainly market over email, priced by how many active profiles you have.
- Starts at 251-500 active profiles, scales up from there
- 5,000 email sends per month at the entry tier
- 150 SMS/MMS credits included
- Email and chat support
Email + SMS
$35/mo
Adds real SMS and MMS marketing capacity on top of everything in the Email plan.
- Starts at 251-500 active profiles, scales up from there
- 1,250 SMS/MMS credits at the entry tier
- Mobile push notifications included
- Email and chat support
Features
- Deep Shopify integration shows exactly how much revenue each email or text message actually generates
- A built-in CRM keeps customer profiles, purchase history, and marketing activity in one place
- Segmentation lets you target customers by what they've bought or browsed, not just basic tags
- Prebuilt automation flows handle abandoned cart, welcome series, and win-back campaigns out of the box
- SMS and MMS marketing run from the same dashboard as email, with no separate tool needed
- Predictive analytics estimate things like customer lifetime value and how likely someone is to stop buying
- AI tools (Composer) can draft entire email and SMS campaigns or automation flows from a simple prompt
- Klaviyo Reviews, a paid add-on, collects and displays customer reviews automatically after purchase
- A Customer Hub lets shoppers manage their own preferences, order history, and loyalty points
- Reporting shows real revenue attribution per campaign and flow, not just opens and clicks
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