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Hootsuite

Hootsuite

Schedule posts, manage messages, and track every social account from one dashboard.

Our verdict

A trusted, well-rounded social media manager that's easy to start with, though real automation and reporting cost extra. There's also a custom-priced Enterprise plan with SSO and advanced compliance, available by request.

How we rated it

Overall 4.2 / 5

Features4.3
Ease of use4.3
Value for money4.0
Support4.1
Compliance4.3

Pricing

Verify current pricing

Standard

$99/mo

Fits solo marketers or small teams managing a handful of accounts.

  • Priced per user, billed annually
  • Manage up to 10 social accounts from one calendar
  • Schedule unlimited posts, plus AI post and image generation
  • Reply to messages from one shared inbox
  • Monitor your brand and competitors

Professional

Popular

$199/mo

The most popular plan, for teams ready to automate repetitive work.

  • Priced per user, billed annually
  • Manage unlimited social accounts
  • Automate inbox replies and workflows
  • Forecast social trends up to 90 days ahead
  • Build custom performance reports

Advanced

$399/mo

For teams that need approvals and coordinated work across departments.

  • Priced per user, billed annually
  • Review and approve content as a team
  • Auto-route messages to the right team member
  • Coordinate content and customer care together
  • Measure team performance and efficiency

Features

  • Schedule unlimited posts across all your connected social accounts from one shared calendar
  • Built-in AI (Wisdom) drafts captions, suggests post ideas, and generates images for you
  • A unified social inbox lets you reply to comments and messages from every platform in one place
  • Brand and competitor monitoring tracks mentions and conversations happening about you
  • Automated inbox replies and workflows handle repetitive customer responses for you
  • Social trend forecasting looks up to 90 days ahead so you can plan content around what's coming
  • Custom performance reports pull results from every network into one report built for your team
  • Content approval workflows let teammates review and sign off on posts before they go live
  • Message auto-routing sends questions and comments straight to the right team member
  • Advanced social listening (Enterprise) tracks trends across social, digital, and AI sources together
  • Single sign-on and custom compliance controls (Enterprise) help larger, regulated organizations meet their own security rules

Alternatives

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