Hootsuite
Schedule posts, manage messages, and track every social account from one dashboard.
Our verdict
A trusted, well-rounded social media manager that's easy to start with, though real automation and reporting cost extra. There's also a custom-priced Enterprise plan with SSO and advanced compliance, available by request.
How we rated it
Overall 4.2 / 5
Pricing
Standard
$99/mo
Fits solo marketers or small teams managing a handful of accounts.
- Priced per user, billed annually
- Manage up to 10 social accounts from one calendar
- Schedule unlimited posts, plus AI post and image generation
- Reply to messages from one shared inbox
- Monitor your brand and competitors
Professional
Popular$199/mo
The most popular plan, for teams ready to automate repetitive work.
- Priced per user, billed annually
- Manage unlimited social accounts
- Automate inbox replies and workflows
- Forecast social trends up to 90 days ahead
- Build custom performance reports
Advanced
$399/mo
For teams that need approvals and coordinated work across departments.
- Priced per user, billed annually
- Review and approve content as a team
- Auto-route messages to the right team member
- Coordinate content and customer care together
- Measure team performance and efficiency
Features
- Schedule unlimited posts across all your connected social accounts from one shared calendar
- Built-in AI (Wisdom) drafts captions, suggests post ideas, and generates images for you
- A unified social inbox lets you reply to comments and messages from every platform in one place
- Brand and competitor monitoring tracks mentions and conversations happening about you
- Automated inbox replies and workflows handle repetitive customer responses for you
- Social trend forecasting looks up to 90 days ahead so you can plan content around what's coming
- Custom performance reports pull results from every network into one report built for your team
- Content approval workflows let teammates review and sign off on posts before they go live
- Message auto-routing sends questions and comments straight to the right team member
- Advanced social listening (Enterprise) tracks trends across social, digital, and AI sources together
- Single sign-on and custom compliance controls (Enterprise) help larger, regulated organizations meet their own security rules
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