Ahrefs

Recommended

Backlink and keyword research tools built on one of the web's biggest crawlers.

“Trusted for its backlink data more than anything else, though there's no free trial and prices climb fast past the entry plans.”

Try Ahrefs→

4.4/ 5

BettrList score

Pricing: From $0/mo
Free plan: No

Ahrefs

Recommended

Backlink and keyword research tools built on one of the web's biggest crawlers.

4.4/ 5

BettrList score

Pricing: From $0/mo
Free plan: No

Try Ahrefs→

Starting price

$29/mo

Free trial

None offered

Free plan

Yes, for your own verified site

Best for

SEO pros & agencies

How we rated it

BettrList score

4.4/ 5

Based on practical use and value.

What we measured

Features4.7

Ease of use4.4

Value for money4.2

Support4.3

Compliance4.2

BettrList score

4.4/ 5

Based on practical use and value.

What we measured

Features4.7

Ease of use4.4

Value for money4.2

Support4.3

Compliance4.2

The verdict

“Trusted for its backlink data more than anything else, though there's no free trial and prices climb fast past the entry plans.”

Read the full BettrList reviewOur detailed evaluation — verdict: Recommended with caveats

Pricing breakdown

Verify current pricing

Ahrefs Free

Free

Free, limited access to Ahrefs data for your own verified website.

Limited Site Explorer and Site Audit access
Only works for domains you can verify you own
No credit card required

Starter

$29/mo

A low-cost way to try real Ahrefs data before committing to a full plan.

200 credits per month
Limited access to Site Explorer, Keywords Explorer, and Site Audit
Includes Rank Tracker and the Ahrefs SEO Toolbar
Monthly billing only, no add-ons

Lite

$129/mo

Fits small businesses and personal projects that need the core toolset.

5 projects, 750 keywords tracked
100,000 crawl credits per month
6 months of historical data
1 user included

Standard

$249/mo

Built for freelance SEOs and marketing consultants managing several clients.

20 projects, 2,000 keywords tracked
500,000 crawl credits per month
2 years of historical data
Adds Content Explorer and Portfolios

Advanced

$449/mo

More data and tools for lean in-house marketing teams.

50 projects, 5,000 keywords tracked
1,500,000 crawl credits per month
5 years of historical data
Looker Studio integration

Enterprise

$1499/mo

For large organizations that need uncapped access and enterprise-grade controls.

Uncapped API access and unlimited historical data
Single sign-on (SSO) and access management with audit logs
Requires an annual commitment

Swipe for more plans

All features

Site Explorer shows exactly which keywords and backlinks are driving traffic to any competitor's website

Keywords Explorer helps you find keyword ideas with real search volume, difficulty scores, and AI-generated suggestions

One of the industry's largest, most frequently updated backlink indexes, built from Ahrefs' own web crawler

Site Audit scans your website for technical SEO issues and explains how to fix each one

Rank Tracker checks your search rankings every week for the keywords and locations you choose

Brand Radar tracks how often your brand gets mentioned in AI answers from tools like ChatGPT and Gemini

Content Explorer finds your best-performing content and link-building opportunities across the web

A free, official Chrome and Firefox toolbar shows on-page SEO data for any website you visit

Report Builder pulls data from every tool into one shareable report for clients or stakeholders

GSC Insights connects to Google Search Console so you can see deeper ranking data in one place

A genuinely free plan (Ahrefs Free) gives you basic Site Explorer and Site Audit access for your own verified website

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