Ahrefs
Backlink and keyword research tools built on one of the web's biggest crawlers.
Our verdict
Trusted for its backlink data more than anything else, though there's no free trial and prices climb fast past the entry plans.
How we rated it
Overall 4.4 / 5
Pricing
Ahrefs Free
Free
Free, limited access to Ahrefs data for your own verified website.
- Limited Site Explorer and Site Audit access
- Only works for domains you can verify you own
- No credit card required
Starter
$29/mo
A low-cost way to try real Ahrefs data before committing to a full plan.
- 200 credits per month
- Limited access to Site Explorer, Keywords Explorer, and Site Audit
- Includes Rank Tracker and the Ahrefs SEO Toolbar
- Monthly billing only, no add-ons
Lite
$129/mo
Fits small businesses and personal projects that need the core toolset.
- 5 projects, 750 keywords tracked
- 100,000 crawl credits per month
- 6 months of historical data
- 1 user included
Standard
$249/mo
Built for freelance SEOs and marketing consultants managing several clients.
- 20 projects, 2,000 keywords tracked
- 500,000 crawl credits per month
- 2 years of historical data
- Adds Content Explorer and Portfolios
Advanced
$449/mo
More data and tools for lean in-house marketing teams.
- 50 projects, 5,000 keywords tracked
- 1,500,000 crawl credits per month
- 5 years of historical data
- Looker Studio integration
Enterprise
$1499/mo
For large organizations that need uncapped access and enterprise-grade controls.
- Uncapped API access and unlimited historical data
- Single sign-on (SSO) and access management with audit logs
- Requires an annual commitment
Features
- Site Explorer shows exactly which keywords and backlinks are driving traffic to any competitor's website
- Keywords Explorer helps you find keyword ideas with real search volume, difficulty scores, and AI-generated suggestions
- One of the industry's largest, most frequently updated backlink indexes, built from Ahrefs' own web crawler
- Site Audit scans your website for technical SEO issues and explains how to fix each one
- Rank Tracker checks your search rankings every week for the keywords and locations you choose
- Brand Radar tracks how often your brand gets mentioned in AI answers from tools like ChatGPT and Gemini
- Content Explorer finds your best-performing content and link-building opportunities across the web
- A free, official Chrome and Firefox toolbar shows on-page SEO data for any website you visit
- Report Builder pulls data from every tool into one shareable report for clients or stakeholders
- GSC Insights connects to Google Search Console so you can see deeper ranking data in one place
- A genuinely free plan (Ahrefs Free) gives you basic Site Explorer and Site Audit access for your own verified website
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