HubSpot
All-in-one marketing software that ties your emails, ads, and CRM together.
Our verdict
A genuinely powerful all-in-one platform, but the price jumps hard once you outgrow the Starter plan.
How we rated it
Overall 4.2 / 5
Pricing
Free
Free
Good for testing the basics: simple emails, forms, and live chat for up to 2 users.
- Up to 2 users, no credit card needed
- 2,000 marketing emails sent per month (with HubSpot branding)
- Basic forms and live chat
- Standard web analytics dashboard
Starter
$20/mo
Fits small teams ready to drop HubSpot branding and automate a few basic tasks.
- Priced per seat, billed annually
- 1,000 marketing contacts included
- Removes HubSpot branding from forms and live chat
- Up to 10 automated actions per workflow
Professional
Popular$890/mo
Built for marketing teams running multi-channel campaigns and real automation at scale.
- Includes 3 core seats, extra seats cost more
- 2,000 marketing contacts included
- Unlimited automation actions and omni-channel workflows
- Custom reporting and campaign management
- One-time $3,000 onboarding fee required
Enterprise
$3600/mo
For larger organizations that need advanced governance and reporting at scale.
- Includes 5 core seats, extra seats cost more
- 10,000 marketing contacts included
- Advanced lead scoring with AI recommendations
- Multi-touch revenue attribution and customer journey analytics
- One-time $7,000 onboarding fee required
Features
- A built-in CRM keeps every contact, email, and deal in one place, so your marketing and sales teams see the same information
- The email marketing tool lets you build, send, and A/B test campaigns without touching any code
- Drag-and-drop landing pages and forms feed leads straight into your contact list automatically
- Marketing automation workflows send follow-up emails, update records, and score leads for you
- Ad management connects to Google, Facebook, Instagram, and LinkedIn, so you can build and retarget audiences from one screen
- On-page SEO recommendations help you improve individual pages so they have a better shot at ranking
- Social media scheduling lets you plan and publish posts across several networks ahead of time
- Live chat and chatbots catch website visitors and turn them into leads around the clock
- Custom reporting dashboards show how campaigns are performing and how much revenue they bring in
- Built-in AI agents can answer customer questions, research leads, and clean up messy CRM data
- A new AI visibility tool (still in beta) tracks how your brand shows up in answers from ChatGPT, Gemini, and Perplexity
- Lead scoring flags your hottest prospects so your sales team knows who to call first
Alternatives
Ahrefs
Backlink and keyword research tools built on one of the web's biggest crawlers.
DataForSEO
A developer-first API stack and raw data platform for search engine results, keyword metrics, backlinks, and market intelligence.
Hootsuite
Schedule posts, manage messages, and track every social account from one dashboard.