BettrList
Ecwid

Ecwid

A store widget you can drop into almost any website to sell on your site, social media, and marketplaces at once.

One of the easiest ways to bolt a store onto a site you already have, though the free plan is gone and pricing has been creeping up.

3.7/ 5

BettrList score

Pricing
From $5/mo
Free plan
No

Starting price

$5/mo (Starter plan)

Free plan

No longer offered

Transaction fees

$0 on every plan

Best for

Adding a store to an existing site

How we rated it

BettrList score

3.7/ 5

Based on practical use and value.

What we measured

Features4.0
Ease of use4.6
Value for money3.6
Support3.4
Compliance2.8

The verdict

One of the easiest ways to bolt a store onto a site you already have, though the free plan is gone and pricing has been creeping up.

Pricing breakdown

Verify current pricing

Starter

$5/mo

A low-cost way to test selling online. Limited to a small catalog, and this price didn't change in Ecwid's March 2026 pricing update.

  • Up to 10 products
  • 70+ site templates and a free company.site domain
  • Email support

Venture

$29/mo

For solo sellers ready to grow. Price shown is billed annually; monthly billing is $35/mo.

  • Up to 100 products, plus digital downloads
  • Selling on Instagram and Facebook
  • Mobile store management app and live chat support
Recommended

Business

$49/mo

The plan most small teams choose. Price shown is billed annually; monthly billing is $65/mo.

  • Up to 2,500 products and selling on marketplaces
  • Abandoned cart recovery and wholesale pricing groups
  • 2 staff accounts and phone support

Unlimited

$119/mo

For growth-focused businesses selling at volume. Price shown is billed annually; monthly billing is $149/mo.

  • Unlimited products and unlimited staff accounts
  • In-person selling with POS integration
  • Priority support
Swipe for more plans

All features

Drop a store widget into a WordPress, Wix, Squarespace, or almost any other existing website
Manage your website store, Instagram Shopping, Facebook Shop, and marketplaces from one dashboard
Zero transaction fees on every plan, on top of whatever your payment processor charges
Automated tax calculation, abandoned cart recovery, and wholesale pricing groups on higher plans
Instant Site builder included if you don't have a website yet and want to start from scratch
Mobile app for iOS and Android to manage products, orders, and in-person sales on the go
PCI DSS Level 1 validated, the top tier of payment security certification

More like this

Independent

No paid placements, ever.

Hands-on tested

Real use, not vendor demos.

Reviewed

Not yet verified

Verdict refreshed

We revisit as tools evolve.

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