Ecwid
A store widget you can drop into almost any website to sell on your site, social media, and marketplaces at once.
Our verdict
One of the easiest ways to bolt a store onto a site you already have, though the free plan is gone and pricing has been creeping up.
How we rated it
Overall 3.7 / 5
Pricing
Starter
$5/mo
A low-cost way to test selling online. Limited to a small catalog, and this price didn't change in Ecwid's March 2026 pricing update.
- Up to 10 products
- 70+ site templates and a free company.site domain
- Email support
Venture
$29/mo
For solo sellers ready to grow. Price shown is billed annually; monthly billing is $35/mo.
- Up to 100 products, plus digital downloads
- Selling on Instagram and Facebook
- Mobile store management app and live chat support
Business
Popular$49/mo
The plan most small teams choose. Price shown is billed annually; monthly billing is $65/mo.
- Up to 2,500 products and selling on marketplaces
- Abandoned cart recovery and wholesale pricing groups
- 2 staff accounts and phone support
Unlimited
$119/mo
For growth-focused businesses selling at volume. Price shown is billed annually; monthly billing is $149/mo.
- Unlimited products and unlimited staff accounts
- In-person selling with POS integration
- Priority support
Features
- Drop a store widget into a WordPress, Wix, Squarespace, or almost any other existing website
- Manage your website store, Instagram Shopping, Facebook Shop, and marketplaces from one dashboard
- Zero transaction fees on every plan, on top of whatever your payment processor charges
- Automated tax calculation, abandoned cart recovery, and wholesale pricing groups on higher plans
- Instant Site builder included if you don't have a website yet and want to start from scratch
- Mobile app for iOS and Android to manage products, orders, and in-person sales on the go
- PCI DSS Level 1 validated, the top tier of payment security certification
Alternatives
Shopify
The ecommerce platform most serious online stores grow into, built to scale from your first sale to millions of orders.
Wix
A drag-and-drop website builder with a full online store built in, backed by serious security credentials.
Printful
Print-on-demand fulfillment that lets you sell custom products without ever touching inventory.