Wix
A drag-and-drop website builder with a full online store built in, backed by serious security credentials.
Our verdict
Easy to launch and genuinely well secured, but pricing climbs fast once you outgrow the basics.
How we rated it
Overall 4.1 / 5
Pricing
Core
$29/mo
The entry point for a real online store. Price shown is billed annually; monthly billing is $36/mo. Covers up to 50,000 products with the basic ecommerce toolset.
- Accept payments and sell up to 50,000 products
- 50 GB storage and 5 site collaborators
- Basic marketing suite and customer accounts
Business
Popular$39/mo
The plan most growing stores choose. Price shown is billed annually; monthly billing is $46/mo. Adds automated tax, abandoned cart recovery, and product reviews.
- Everything in Core, with unlimited products
- Automated sales tax and abandoned cart recovery
- 100 GB storage and 10 site collaborators
Business Elite
$159/mo
Built for larger or fast-growing stores. Price shown is billed annually; monthly billing is $172/mo.
- Advanced ecommerce tools and unlimited storage
- Priority customer support
- 100 site collaborators for larger teams
Features
- Drag-and-drop editor plus an AI site builder that can generate a working store from a text prompt
- Sell physical and digital products, services, and subscriptions from one dashboard
- Abandoned cart recovery, automated sales tax, and product reviews built into the higher-tier plans
- Large app market for adding print-on-demand, dropshipping, loyalty programs, and more without custom code
- Backed by SOC 2 Type 2, PCI DSS Level 1, and ISO 27001 certifications, audited yearly by outside firms
- Wix Owner mobile app for managing orders, inventory, and store stats from a phone
- Every plan includes hosting, automatic SSL, and 24/7 customer care
Alternatives
Shopify
The ecommerce platform most serious online stores grow into, built to scale from your first sale to millions of orders.
Ecwid
A store widget you can drop into almost any website to sell on your site, social media, and marketplaces at once.
Printful
Print-on-demand fulfillment that lets you sell custom products without ever touching inventory.