Wix

Recommended

A drag-and-drop website builder with a full online store built in, backed by serious security credentials.

“Easy to launch and genuinely well secured, but pricing climbs fast once you outgrow the basics.”

Try Wix→

4.1/ 5

BettrList score

Pricing: From $29/mo
Free plan: No

Wix

Recommended

A drag-and-drop website builder with a full online store built in, backed by serious security credentials.

4.1/ 5

BettrList score

Pricing: From $29/mo
Free plan: No

Try Wix→

Starting price

$29/mo, billed annually

Free plan

Yes, no card needed to start

Refund window

14 days on paid plans

Best for

Small stores & first-time sellers

How we rated it

BettrList score

4.1/ 5

Based on practical use and value.

What we measured

Features4.3

Ease of use4.5

Value for money3.7

Support3.5

Compliance4.6

BettrList score

4.1/ 5

Based on practical use and value.

What we measured

Features4.3

Ease of use4.5

Value for money3.7

Support3.5

Compliance4.6

The verdict

“Easy to launch and genuinely well secured, but pricing climbs fast once you outgrow the basics.”

Pricing breakdown

Verify current pricing

Core

$29/mo

The entry point for a real online store. Price shown is billed annually; monthly billing is $36/mo. Covers up to 50,000 products with the basic ecommerce toolset.

Accept payments and sell up to 50,000 products
50 GB storage and 5 site collaborators
Basic marketing suite and customer accounts

Recommended

Business

$39/mo

The plan most growing stores choose. Price shown is billed annually; monthly billing is $46/mo. Adds automated tax, abandoned cart recovery, and product reviews.

Everything in Core, with unlimited products
Automated sales tax and abandoned cart recovery
100 GB storage and 10 site collaborators

Business Elite

$159/mo

Built for larger or fast-growing stores. Price shown is billed annually; monthly billing is $172/mo.

Advanced ecommerce tools and unlimited storage
Priority customer support
100 site collaborators for larger teams

Swipe for more plans

All features

Drag-and-drop editor plus an AI site builder that can generate a working store from a text prompt

Sell physical and digital products, services, and subscriptions from one dashboard

Abandoned cart recovery, automated sales tax, and product reviews built into the higher-tier plans

Large app market for adding print-on-demand, dropshipping, loyalty programs, and more without custom code

Backed by SOC 2 Type 2, PCI DSS Level 1, and ISO 27001 certifications, audited yearly by outside firms

Wix Owner mobile app for managing orders, inventory, and store stats from a phone

Every plan includes hosting, automatic SSL, and 24/7 customer care

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Ecwid

A store widget you can drop into almost any website to sell on your site, social media, and marketplaces at once.

Independent

No paid placements, ever.

Hands-on tested

Real use, not vendor demos.

Reviewed

Not yet verified

Verdict refreshed

We revisit as tools evolve.