Shopify
The ecommerce platform most serious online stores grow into, built to scale from your first sale to millions of orders.
Our verdict
The platform most stores eventually grow into, strong on features and security, just not the cheapest way to start.
How we rated it
Overall 4.3 / 5
Pricing
Basic
$29/mo
Fits solo entrepreneurs launching their first store. Price shown is billed annually; monthly billing is $39/mo.
- Full online store with unlimited products
- Card rates from 1.6% + $0.30 with Shopify Payments
- 10 inventory locations and a built-in AI assistant
Grow
Popular$79/mo
The plan most small teams land on. Price shown is billed annually; monthly billing is $105/mo.
- Everything in Basic, with lower card processing rates
- Up to 5 staff accounts
- Full data access for building custom apps
Advanced
$299/mo
Built for businesses selling internationally at higher volume. Price shown is billed annually; monthly billing is $399/mo.
- Everything in Grow, with the lowest standard card rates
- Up to 15 staff accounts and enhanced live chat support
- Live third-party shipping rates and regional store customization
Plus
$2300/mo
Custom pricing that starts around $2,300/mo, for complex or high-volume businesses. Comes with a dedicated onboarding and support process rather than a self-serve signup.
- Unlimited staff accounts and a fully customizable checkout
- Unlimited B2B catalogs and up to 200 inventory locations
- Priority 24/7 phone support
Features
- One of the highest-converting checkouts in ecommerce, used by millions of stores worldwide
- Sell across your own site, social platforms, marketplaces, and AI shopping chats from a single dashboard
- Thousands of apps in the Shopify App Store cover shipping, subscriptions, loyalty, and almost anything else you'd need
- Sidekick, a built-in AI assistant, helps write content, analyze store data, and handle routine admin tasks
- Shopify Payments, Capital funding, and Shopify Balance give you built-in ways to accept money and manage cash flow
- Backed by PCI DSS Level 1, SOC 2 Type II, and ISO 27001 certifications, audited by outside firms
- Shopify POS lets you sell in person and keep online and in-store inventory in sync
Alternatives
Wix
A drag-and-drop website builder with a full online store built in, backed by serious security credentials.
Ecwid
A store widget you can drop into almost any website to sell on your site, social media, and marketplaces at once.
Printful
Print-on-demand fulfillment that lets you sell custom products without ever touching inventory.