Shopify

Recommended

The ecommerce platform most serious online stores grow into, built to scale from your first sale to millions of orders.

“The platform most stores eventually grow into, strong on features and security, just not the cheapest way to start.”

Try Shopify→

4.3/ 5

BettrList score

Pricing: From $29/mo
Free plan: Yes

Shopify

Recommended

The ecommerce platform most serious online stores grow into, built to scale from your first sale to millions of orders.

4.3/ 5

BettrList score

Pricing: From $29/mo
Free plan: Yes

Try Shopify→

Starting price

$29/mo, billed annually

Free trial

3 days, then $1/mo for 3 months

Card processing

From 1.6% + $0.30 with Shopify Payments

Best for

Growing and scaling online stores

How we rated it

BettrList score

4.3/ 5

Based on practical use and value.

What we measured

Features4.7

Ease of use4.5

Value for money3.9

Support4.0

Compliance4.6

BettrList score

4.3/ 5

Based on practical use and value.

What we measured

Features4.7

Ease of use4.5

Value for money3.9

Support4.0

Compliance4.6

The verdict

“The platform most stores eventually grow into, strong on features and security, just not the cheapest way to start.”

Read the full BettrList reviewOur detailed evaluation — verdict: Recommended with caveats

Pricing breakdown

Verify current pricing

Basic

$29/mo

Fits solo entrepreneurs launching their first store. Price shown is billed annually; monthly billing is $39/mo.

Full online store with unlimited products
Card rates from 1.6% + $0.30 with Shopify Payments
10 inventory locations and a built-in AI assistant

Recommended

Grow

$79/mo

The plan most small teams land on. Price shown is billed annually; monthly billing is $105/mo.

Everything in Basic, with lower card processing rates
Up to 5 staff accounts
Full data access for building custom apps

Advanced

$299/mo

Built for businesses selling internationally at higher volume. Price shown is billed annually; monthly billing is $399/mo.

Everything in Grow, with the lowest standard card rates
Up to 15 staff accounts and enhanced live chat support
Live third-party shipping rates and regional store customization

Plus

$2300/mo

Custom pricing that starts around $2,300/mo, for complex or high-volume businesses. Comes with a dedicated onboarding and support process rather than a self-serve signup.

Unlimited staff accounts and a fully customizable checkout
Unlimited B2B catalogs and up to 200 inventory locations
Priority 24/7 phone support

Swipe for more plans

All features

One of the highest-converting checkouts in ecommerce, used by millions of stores worldwide

Sell across your own site, social platforms, marketplaces, and AI shopping chats from a single dashboard

Thousands of apps in the Shopify App Store cover shipping, subscriptions, loyalty, and almost anything else you'd need

Sidekick, a built-in AI assistant, helps write content, analyze store data, and handle routine admin tasks

Shopify Payments, Capital funding, and Shopify Balance give you built-in ways to accept money and manage cash flow

Backed by PCI DSS Level 1, SOC 2 Type II, and ISO 27001 certifications, audited by outside firms

Shopify POS lets you sell in person and keep online and in-store inventory in sync

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