HubSpot CRM

Recommended

Free, easy-to-use CRM that scales into a full sales platform.

4.5 / 5

How we rated it

4.5out of 5

Features4.4

Ease of use4.7

Value for money4.6

Support4.1

Compliance4.2

Review

“The best free CRM, with a much gentler learning curve than Salesforce.”

HubSpot CRM's free tier is genuinely usable long-term for small teams, not just a stripped-down trial.

The interface is noticeably more approachable than Salesforce, at the cost of some deep customization options.

Free

Unlimited users and contacts

Sales Hub Starter

$20/mo

Deal pipelines, quotes

Salesforce Sales Cloud

The world's most widely deployed enterprise CRM.

Pipedrive

Visual, pipeline-first CRM built by salespeople.

Independent

No paid placements, ever.

Hands-on tested

Real use, not vendor demos.

Reviewed

May 2026

Verdict refreshed

We revisit as tools evolve.