Salesforce

Recommended

The world's most widely used CRM, built to handle sales, forecasting, and reporting at any scale.

“Enormously powerful and endlessly customizable, but it takes real time, budget, and setup work to get there.”

Try Salesforce→

4.1/ 5

BettrList score

Pricing: From $0/mo
Free plan: Yes

Salesforce

Recommended

The world's most widely used CRM, built to handle sales, forecasting, and reporting at any scale.

4.1/ 5

BettrList score

Pricing: From $0/mo
Free plan: Yes

Try Salesforce→

Starting price

Free (2 users) or $25/user/mo

Free trial

30 days, no card needed

G2 reviews

25,000+ (most-reviewed CRM)

AI agents

Included from Enterprise tier up

How we rated it

BettrList score

4.1/ 5

Based on practical use and value.

What we measured

Features4.6

Ease of use3.9

Value for money3.4

Support4.0

Compliance4.8

BettrList score

4.1/ 5

Based on practical use and value.

What we measured

Features4.6

Ease of use3.9

Value for money3.4

Support4.0

Compliance4.8

The verdict

“Enormously powerful and endlessly customizable, but it takes real time, budget, and setup work to get there.”

Pricing breakdown

Verify current pricing

Free Suite

Free

A genuinely free CRM for up to 2 users, with no expiration as long as you log in every 60 days. Good for solo founders and very small teams.

Lead, contact, and deal tracking for up to 2 users
Basic sales, service, and marketing tools in one place
Built-in AI to help draft emails and summarize records
Upgrade path to Starter Suite once your team grows

Starter Suite

$25/mo

An all-in-one CRM for small businesses covering sales, service, marketing, and commerce, with Slack included.

Lead, account, contact, and opportunity management
Built-in sales flows and lead routing
AI automatically syncs emails, events, and contacts
Email marketing tools and campaign analytics

Pro Suite

$100/mo

Billed annually. Adds more automation and customization for growing teams that have outgrown the basics.

Everything in Starter Suite, plus greater automation and customization
Sales quoting and forecasting
Access to AgentExchange for AI-powered add-ons
Premier Support available as an add-on

Recommended

Enterprise

$175/mo

Billed annually. Salesforce's most popular tier, built for sales teams that need real customization and AI.

Everything in Pro Suite, plus advanced pipeline management and deal insights
Conversation intelligence for call and meeting analysis
Agentforce AI agents included
Full web API access for custom integrations

Unlimited

$350/mo

Billed annually. Salesforce's top self-serve tier, with predictive AI and a full sandbox for testing.

Everything in Enterprise, plus predictive AI
Conversation intelligence and sales engagement tools
Premier Success Plan included
Full sandbox environment for safely testing changes

Swipe for more plans

All features

A 360-degree view of every customer pulls together leads, deals, emails, and past activity into one record

Customizable sales pipelines and dashboards let managers see exactly where every deal stands at a glance

Built-in sales forecasting uses historical data and AI to predict what your team will actually close

Agentforce, Salesforce's AI layer, can score leads, draft emails, and summarize deals on Enterprise plans and above

Workflow automation handles lead routing, follow-up reminders, and approval processes without manual work

Deep customization lets you build custom fields, objects, and page layouts to match your exact sales process

The AppExchange marketplace has thousands of add-ons and integrations for nearly any business tool you already use

Slack comes bundled in, so deal updates and team conversations can happen without switching apps

Trailhead, Salesforce's free training platform, helps new users and admins learn the system through guided lessons

Robust APIs and a full developer platform let technical teams build custom apps directly on top of your CRM data

More like this

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Freshsales

An AI-powered sales CRM with built-in phone and email, priced for small teams that don't need Salesforce-level complexity.

Independent

No paid placements, ever.

Hands-on tested

Real use, not vendor demos.

Reviewed

Not yet verified

Verdict refreshed

We revisit as tools evolve.