Kit (ConvertKit)

Recommended

Email marketing and simple digital sales, built for creators instead of big companies.

“Built for creators first, with a genuinely useful free plan, though prices climb quickly as your list grows.”

Try Kit (ConvertKit)→

4.1/ 5

BettrList score

Pricing: From $0/mo
Free plan: Yes

Kit (ConvertKit)

Recommended

Email marketing and simple digital sales, built for creators instead of big companies.

4.1/ 5

BettrList score

Pricing: From $0/mo
Free plan: Yes

Try Kit (ConvertKit)→

Starting price

$39/mo (or $33/mo billed yearly)

Free plan

Yes, up to 10,000 subscribers

Free trial

14 days, no card needed

Best for

Creators & solo businesses

How we rated it

BettrList score

4.1/ 5

Based on practical use and value.

What we measured

Features4.0

Ease of use4.4

Value for money4.3

Support4.2

Compliance3.8

BettrList score

4.1/ 5

Based on practical use and value.

What we measured

Features4.0

Ease of use4.4

Value for money4.3

Support4.2

Compliance3.8

The verdict

“Built for creators first, with a genuinely useful free plan, though prices climb quickly as your list grows.”

Pricing breakdown

Verify current pricing

Newsletter

Free

A genuinely free plan for creators just starting to build a list.

Free for up to 10,000 subscribers
Unlimited landing pages, forms, and email broadcasts
1 basic visual automation
Sell digital products and subscriptions

Recommended

Creator

$39/mo

The most popular plan, for creators ready to automate their emails and remove Kit branding.

$33/mo if billed yearly, price scales with subscriber count
Unlimited automations and email sequences
Removes Kit branding from emails and landing pages
A/B test subject lines, plus SMS marketing and RSS campaigns
24/7 email and chat support

Pro

$79/mo

For scaling creators who want deeper subscriber data and team collaboration.

$66/mo if billed yearly, price scales with subscriber count
Subscriber Signals and engagement analytics
Unlimited team members with collaborative editing
Advanced A/B testing on subject lines and content
24/7 priority email and chat support

Swipe for more plans

All features

A visual automation builder lets you map out email sequences with branching paths, with no coding involved

Unlimited landing pages and signup forms help you grow your list, even if you don't have a website

Built-in commerce tools let you sell digital products, courses, and paid newsletter subscriptions directly, with low added fees

Subscriber tagging and segmentation let you group people by interest or behavior, so emails feel more personal

Free Creator Network recommendations put your newsletter in front of other creators' audiences to help you grow faster

Subscriber Signals (on the Pro plan) shows real demographic and engagement data behind each email address

A/B testing on subject lines, and full content on the Pro plan, helps you improve open rates over time

Kit MCP connects tools like Claude, ChatGPT, and Gemini directly to your account so AI can help with your marketing

A free, done-for-you migration team helps you move your existing list and automations over from another platform

RSS-based campaigns automatically send an email to your list whenever you publish a new blog post or podcast episode

Newsletter sponsorships matches you with brands so you can earn money from your audience without chasing deals yourself

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Independent

No paid placements, ever.

Hands-on tested

Real use, not vendor demos.

Reviewed

Not yet verified

Verdict refreshed

We revisit as tools evolve.