Moz Pro

Recommended

Approachable SEO software with the well-known Domain Authority metric.

4.0 / 5

How we rated it

4.0out of 5

Features4.0

Ease of use4.3

Value for money4.0

Support3.9

Compliance3.8

Review

“A friendlier entry point into SEO for beginners and small teams.”

Moz popularized Domain Authority, a metric so widely cited it is now used informally across the industry regardless of tool.

The interface and onboarding are noticeably more beginner-friendly than Ahrefs or Semrush, at the cost of some data depth.

Standard

$99/mo

300 tracked keywords

Medium

$179/mo

1,500 tracked keywords

Semrush

All-in-one SEO, content, and competitive research toolkit.

Ahrefs

Backlink analysis and SEO research trusted by professionals.

Independent

No paid placements, ever.

Hands-on tested

Real use, not vendor demos.

Reviewed

October 2025

Verdict refreshed

We revisit as tools evolve.