Semrush

Recommended

A deep SEO and AI-search toolkit for keyword research, site audits, and competitor tracking.

“One of the deepest SEO toolkits available, but it takes real time to learn and the cost adds up fast.”

Try Semrush→

4.1/ 5

BettrList score

Pricing: From $139/mo
Free plan: Yes

Semrush

Recommended

A deep SEO and AI-search toolkit for keyword research, site audits, and competitor tracking.

4.1/ 5

BettrList score

Pricing: From $139/mo
Free plan: Yes

Try Semrush→

Starting price

$139/mo (or $117/mo billed yearly)

Free trial

7 days

Free plan

No, free tools only

Best for

SEO pros & agencies

How we rated it

BettrList score

4.1/ 5

Based on practical use and value.

What we measured

Features4.7

Ease of use4.0

Value for money3.7

Support3.9

Compliance4.0

BettrList score

4.1/ 5

Based on practical use and value.

What we measured

Features4.7

Ease of use4.0

Value for money3.7

Support3.9

Compliance4.0

The verdict

“One of the deepest SEO toolkits available, but it takes real time to learn and the cost adds up fast.”

Pricing breakdown

Verify current pricing

SEO

$139/mo

Fits freelancers and small businesses who mainly need core SEO tools.

$117.33/mo if billed yearly
5 websites to monitor, 500 keywords tracked daily
Basic keyword research and competitor analysis
Site Audit and Position Tracking
Basic AI search visibility tracking

Starter

$199/mo

Adds real AI-search tracking on top of core SEO, built for small teams and agencies.

$165.17/mo if billed yearly
5 websites, 500 keywords tracked daily
50 AI prompts tracked daily across Google, ChatGPT, Perplexity, and Gemini
Semrush MCP access for connecting data to AI assistants

Recommended

Pro+

$299/mo

The practical starting point for active agencies and growing teams juggling several sites.

$248.17/mo if billed yearly
15 websites, 1,500 keywords tracked daily
Historical SEO data and content optimization tools
Multi-location and multi-device tracking
100 AI visibility prompts tracked daily

Advanced

$549/mo

For larger organizations that need API access and deeper competitive data.

$455.67/mo if billed yearly
40 websites, 5,000 keywords tracked daily
SEO share of voice and API data integration
200 AI visibility prompts tracked daily

Swipe for more plans

All features

The Keyword Magic Tool helps you find and organize thousands of keyword ideas by topic and search intent

Position Tracking checks your rankings every day for the exact keywords and locations you care about

Site Audit scans your website for technical problems like broken links, slow pages, and crawl errors

Backlink Analytics shows who links to you and your competitors, so you can spot new link opportunities

Competitor analysis tools reveal which keywords and pages are sending traffic to rival websites

AI visibility tracking shows how often, and where, your brand gets mentioned in AI answers from ChatGPT, Perplexity, and Gemini

Content optimization tools score your drafts against top-ranking pages and suggest real changes to make

An on-page SEO checker gives page-by-page fixes to help individual pages rank better

Free SEOquake and AI Writer Chrome extensions bring key SEO data and content editing to any page you visit

Local SEO tools help manage business listings and rankings across multiple locations

Marketing reports pull data from 20-plus tools, including Google Analytics and Search Console, into one shareable report

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Independent

No paid placements, ever.

Hands-on tested

Real use, not vendor demos.

Reviewed

Not yet verified

Verdict refreshed

We revisit as tools evolve.