Semrush
A deep SEO and AI-search toolkit for keyword research, site audits, and competitor tracking.
Our verdict
One of the deepest SEO toolkits available, but it takes real time to learn and the cost adds up fast.
How we rated it
Overall 4.1 / 5
Pricing
SEO
$139/mo
Fits freelancers and small businesses who mainly need core SEO tools.
- $117.33/mo if billed yearly
- 5 websites to monitor, 500 keywords tracked daily
- Basic keyword research and competitor analysis
- Site Audit and Position Tracking
- Basic AI search visibility tracking
Starter
$199/mo
Adds real AI-search tracking on top of core SEO, built for small teams and agencies.
- $165.17/mo if billed yearly
- 5 websites, 500 keywords tracked daily
- 50 AI prompts tracked daily across Google, ChatGPT, Perplexity, and Gemini
- Semrush MCP access for connecting data to AI assistants
Pro+
Popular$299/mo
The practical starting point for active agencies and growing teams juggling several sites.
- $248.17/mo if billed yearly
- 15 websites, 1,500 keywords tracked daily
- Historical SEO data and content optimization tools
- Multi-location and multi-device tracking
- 100 AI visibility prompts tracked daily
Advanced
$549/mo
For larger organizations that need API access and deeper competitive data.
- $455.67/mo if billed yearly
- 40 websites, 5,000 keywords tracked daily
- SEO share of voice and API data integration
- 200 AI visibility prompts tracked daily
Features
- The Keyword Magic Tool helps you find and organize thousands of keyword ideas by topic and search intent
- Position Tracking checks your rankings every day for the exact keywords and locations you care about
- Site Audit scans your website for technical problems like broken links, slow pages, and crawl errors
- Backlink Analytics shows who links to you and your competitors, so you can spot new link opportunities
- Competitor analysis tools reveal which keywords and pages are sending traffic to rival websites
- AI visibility tracking shows how often, and where, your brand gets mentioned in AI answers from ChatGPT, Perplexity, and Gemini
- Content optimization tools score your drafts against top-ranking pages and suggest real changes to make
- An on-page SEO checker gives page-by-page fixes to help individual pages rank better
- Free SEOquake and AI Writer Chrome extensions bring key SEO data and content editing to any page you visit
- Local SEO tools help manage business listings and rankings across multiple locations
- Marketing reports pull data from 20-plus tools, including Google Analytics and Search Console, into one shareable report
Alternatives
Ahrefs
Backlink and keyword research tools built on one of the web's biggest crawlers.
DataForSEO
A developer-first API stack and raw data platform for search engine results, keyword metrics, backlinks, and market intelligence.
Hootsuite
Schedule posts, manage messages, and track every social account from one dashboard.