BETTRLIST RANKINGS
101 software tools, ranked honestly.
Every tool on this list was bought, tested, and scored by hand — no vendor surveys, no paid placements. See our methodology→
101 tools16 categories43 free tools54 with a trial
Platform
Showing 7 of 7 tools
per page
Top Pick
#1
Ahrefs
SEO
Widely regarded as the industry standard for backlink data.
Available on:
WebChrome Extension
From $129/mo
Recommended
#2
Perplexity
AI Tools, SEO
The best AI tool for research that needs verifiable citations.
Available on:
WebmacOSiOSAndroidChrome Extension
From $0/mo
Recommended
#3
Semrush
SEO, Marketing
The most comprehensive all-in-one SEO and competitive research suite.
Available on:
WebChrome Extension
From $139.95/moFree trial
Recommended
#4
Screaming Frog SEO Spider
SEO
The technical SEO auditor's tool of choice.
Available on:
WindowsmacOSLinux
From $0/mo
Recommended
#5
SE Ranking
SEO
Excellent value for agencies needing white-label reporting.
Available on:
WebChrome Extension
From $65/moFree trial
Recommended
#6
Moz Pro
SEO
A friendlier entry point into SEO for beginners and small teams.
Available on:
WebChrome Extension
From $99/moFree trial
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