Keap

Solid

All-in-one CRM, email, and payments built for small businesses that want to automate the busywork.

“Keap packs real small-business automation into one platform, but the price and required setup fee will test your budget.”

Try Keap→

3.8/ 5

BettrList score

Pricing: From $299/mo
Free plan: Yes

Keap

Solid

All-in-one CRM, email, and payments built for small businesses that want to automate the busywork.

3.8/ 5

BettrList score

Pricing: From $299/mo
Free plan: Yes

Try Keap→

Starting price

$249/mo (billed yearly)

Free trial

14 days, no card needed

Users included

2 (extra users $39/mo)

Setup fee

$500 required onboarding

How we rated it

BettrList score

3.8/ 5

Based on practical use and value.

What we measured

Features4.4

Ease of use3.6

Value for money3.4

Support3.9

Compliance3.7

BettrList score

3.8/ 5

Based on practical use and value.

What we measured

Features4.4

Ease of use3.6

Value for money3.4

Support3.9

Compliance3.7

The verdict

“Keap packs real small-business automation into one platform, but the price and required setup fee will test your budget.”

Pricing breakdown

Verify current pricing

Recommended

Keap

$299/mo

Keap now sells one plan with everything included: the full platform for 2 users and 1,500 contacts. Paying yearly drops the price to $249/mo instead of $299/mo month-to-month.

Full CRM, email marketing, sales pipeline, invoicing, and payments in one account
2 user logins and 1,500 contacts included, with extra users at $39/mo each
Text marketing tier with 500 messages and 100 call minutes included
AI content and automation assistants to help build campaigns faster
Requires a one-time $500 implementation package covering setup, training, and data migration

All features

One dashboard holds every contact's info, past emails, notes, and payment history, so nothing is scattered across different apps

Tags and lead scoring sort your hottest prospects to the top automatically, without you digging through spreadsheets

A drag-and-drop builder lets you put together emails and landing pages without writing any code

A visual sales pipeline moves deals forward and reminds your team when it's time to follow up

Built-in appointment booking syncs with Google or Outlook calendars, so clients can grab an open time slot themselves

Send quotes, invoices, and recurring bills right from Keap, then collect payment through its own processor or Stripe and PayPal

Text messaging tools let you send one-to-one or bulk texts straight from the same place as your emails (US and Canada only)

An AI content assistant helps draft emails and campaigns, so you're not starting from a blank page

Every account comes with a dedicated Customer Success Manager, U.S.-based phone support, and 24/7 chat

Native Zapier integration and an open API connect Keap to thousands of other business tools without custom development

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Freshsales

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Independent

No paid placements, ever.

Hands-on tested

Real use, not vendor demos.

Reviewed

Not yet verified

Verdict refreshed

We revisit as tools evolve.