WooCommerce

Solid

A free, open-source plugin that turns any WordPress site into a fully working online store.

“The most flexible way to run a store on WordPress, as long as you're ready to manage hosting, security, and support yourself.”

Try WooCommerce→

3.6/ 5

BettrList score

Pricing: From $0/mo
Free plan: No

WooCommerce

Solid

A free, open-source plugin that turns any WordPress site into a fully working online store.

3.6/ 5

BettrList score

Pricing: From $0/mo
Free plan: No

Try WooCommerce→

Core plugin

Free, forever, 0% revenue share

Hosting cost

Typically $25–$350/mo

Extensions

$29–$299/yr each, optional

Best for

WordPress store owners

How we rated it

BettrList score

3.6/ 5

Based on practical use and value.

What we measured

Features4.3

Ease of use3.7

Value for money4.3

Support3.0

Compliance2.8

BettrList score

3.6/ 5

Based on practical use and value.

What we measured

Features4.3

Ease of use3.7

Value for money4.3

Support3.0

Compliance2.8

The verdict

“The most flexible way to run a store on WordPress, as long as you're ready to manage hosting, security, and support yourself.”

Pricing breakdown

Verify current pricing

Core Plugin

Free

The WooCommerce plugin itself, free forever with no revenue share. You'll still need your own hosting and domain to launch.

Unlimited products, orders, and customers
Core catalog, cart, checkout, and coupon tools
Open-source, so you can edit and host it however you want

Recommended

Typical Small Store

$40/mo

Not an official plan, WooCommerce doesn't sell tiers. This is a realistic monthly budget many small stores land on for basic hosting, a domain, and one or two extensions.

Shared or entry-level managed WordPress hosting
A handful of paid extensions for shipping, tax, or marketing
Standard card processing fees through your chosen payment gateway

Growing Store

$200/mo

Not an official plan. What many growing stores spend on managed WordPress hosting built for traffic, plus several premium extensions like subscriptions or advanced shipping.

Managed WordPress hosting built to handle higher traffic
Several premium extensions for subscriptions, bookings, or advanced tax
Room to negotiate lower payment processing rates as volume grows

Swipe for more plans

All features

Free core plugin with no monthly platform fee and no cut of your revenue, ever

Unlimited products, orders, and API calls, with no artificial caps tied to a pricing tier

Thousands of extensions and themes covering subscriptions, bookings, memberships, and more

Works with any payment gateway or buy-now-pay-later provider, including WooPayments, Stripe, and PayPal

Full ownership of your store's code, data, and customizations since you host it yourself

Mobile app for managing orders and products, plus in-person payments with Tap to Pay

Backed by the large WordPress community, with forums, tutorials, and freelance developers available

More like this

Shopify

The ecommerce platform most serious online stores grow into, built to scale from your first sale to millions of orders.

Wix

A drag-and-drop website builder with a full online store built in, backed by serious security credentials.

Printful

Print-on-demand fulfillment that lets you sell custom products without ever touching inventory.

Independent

No paid placements, ever.

Hands-on tested

Real use, not vendor demos.

Reviewed

Not yet verified

Verdict refreshed

We revisit as tools evolve.