Zoho CRM
A highly customizable CRM that undercuts most competitors on price without skimping on features.
Our verdict
One of the best value CRMs out there if you're willing to put in setup time, though support can be slow to respond.
How we rated it
Overall 4.2 / 5
Pricing
Free
Free
A real free plan for up to 3 users. Good for very small teams moving off spreadsheets.
- Contact and lead management for up to 3 users
- Workflow automation and follow-up reminders
- Standard reports and mobile app access
- 5,000 API calls per day
Standard
$14/mo
Built for small teams getting started, with email, calling, and calendar tools built in.
- Email integration and mass emails via Gmail, Outlook, or Zoho Mail
- Built-in calling and multiple sales pipelines
- Sales forecasting and data capture via web forms
- HIPAA compliance for handling health-related data
Professional
Popular$23/mo
For growing teams that need automation, inventory tools, and AI-driven predictions.
- Everything in Standard, plus AI agents that can execute tasks automatically
- Process management (Blueprint) and inventory management
- Predictive intelligence for deal and churn likelihood
- Unlimited reports and CPQ tools
Enterprise
$40/mo
For mature sales orgs running multiple teams that need tighter control and deeper customization.
- Multi-team management with territory-based reporting
- Custom buttons, functions, and extended field types
- Developer sandbox for testing changes safely
- Field-level encryption for sensitive customer data
Features
- Zia, Zoho's built-in AI, scores leads, predicts deal outcomes, and flags the best time to contact someone
- Multiple sales pipelines let you run different sales processes side by side without them getting tangled up
- Workflow automation handles routine jobs like routing leads, sending follow-ups, and updating fields when a deal closes
- Built-in calling, email, and mass email tools mean reps can reach out without leaving the CRM
- Cadences automate multi-step, multi-channel follow-up sequences so leads don't go cold
- Custom modules let you build sections of the CRM around data unique to your business, not just generic sales fields
- Process automation (Blueprint) walks reps through a step-by-step script for each stage of a deal
- CPQ tools match products to customer needs and turn quotes into orders with built-in pricing rules
- A genuinely useful mobile app lets reps update records, log calls, and check the pipeline from the field
- Deep integration with the rest of the Zoho ecosystem (Books, Desk, Campaigns, and more) connects sales to the rest of the business
Alternatives
Close
A sales CRM built around calling, email, and SMS, made for teams that sell by phone and inbox.
Freshsales
An AI-powered sales CRM with built-in phone and email, priced for small teams that don't need Salesforce-level complexity.
Pipedrive
A visual, drag-and-drop sales pipeline that's built to help sales reps close deals, not fight software.