Zoho CRM

Recommended

A highly customizable CRM that undercuts most competitors on price without skimping on features.

“One of the best value CRMs out there if you're willing to put in setup time, though support can be slow to respond.”

Try Zoho CRM→

4.2/ 5

BettrList score

Pricing: From $0/mo
Free plan: Yes

Zoho CRM

Recommended

A highly customizable CRM that undercuts most competitors on price without skimping on features.

4.2/ 5

BettrList score

Pricing: From $0/mo
Free plan: Yes

Try Zoho CRM→

Starting price

$14/user/mo (billed yearly)

Free trial

15 days, no card needed

Free plan

Yes, up to 3 users

Trusted by

250,000+ businesses

How we rated it

BettrList score

4.2/ 5

Based on practical use and value.

What we measured

Features4.4

Ease of use4.1

Value for money4.5

Support3.7

Compliance4.5

BettrList score

4.2/ 5

Based on practical use and value.

What we measured

Features4.4

Ease of use4.1

Value for money4.5

Support3.7

Compliance4.5

The verdict

“One of the best value CRMs out there if you're willing to put in setup time, though support can be slow to respond.”

Pricing breakdown

Verify current pricing

Free

A real free plan for up to 3 users. Good for very small teams moving off spreadsheets.

Contact and lead management for up to 3 users
Workflow automation and follow-up reminders
Standard reports and mobile app access
5,000 API calls per day

Standard

$14/mo

Built for small teams getting started, with email, calling, and calendar tools built in.

Email integration and mass emails via Gmail, Outlook, or Zoho Mail
Built-in calling and multiple sales pipelines
Sales forecasting and data capture via web forms
HIPAA compliance for handling health-related data

Recommended

Professional

$23/mo

For growing teams that need automation, inventory tools, and AI-driven predictions.

Everything in Standard, plus AI agents that can execute tasks automatically
Process management (Blueprint) and inventory management
Predictive intelligence for deal and churn likelihood
Unlimited reports and CPQ tools

Enterprise

$40/mo

For mature sales orgs running multiple teams that need tighter control and deeper customization.

Multi-team management with territory-based reporting
Custom buttons, functions, and extended field types
Developer sandbox for testing changes safely
Field-level encryption for sensitive customer data

Swipe for more plans

All features

Zia, Zoho's built-in AI, scores leads, predicts deal outcomes, and flags the best time to contact someone

Multiple sales pipelines let you run different sales processes side by side without them getting tangled up

Workflow automation handles routine jobs like routing leads, sending follow-ups, and updating fields when a deal closes

Built-in calling, email, and mass email tools mean reps can reach out without leaving the CRM

Cadences automate multi-step, multi-channel follow-up sequences so leads don't go cold

Custom modules let you build sections of the CRM around data unique to your business, not just generic sales fields

Process automation (Blueprint) walks reps through a step-by-step script for each stage of a deal

CPQ tools match products to customer needs and turn quotes into orders with built-in pricing rules

A genuinely useful mobile app lets reps update records, log calls, and check the pipeline from the field

Deep integration with the rest of the Zoho ecosystem (Books, Desk, Campaigns, and more) connects sales to the rest of the business

More like this

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Freshsales

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Independent

No paid placements, ever.

Hands-on tested

Real use, not vendor demos.

Reviewed

Not yet verified

Verdict refreshed

We revisit as tools evolve.